Are you an ambitious marketer that’s ready for a new challenge? Does owning digital for an entire brand fill you with excitement at all of the cool things you could do? Do you thrive as a part of a fast-paced, highly-productive team of seasoned peers? Do you have one of those unique brains that’s both creative AND analytical? Join our growing team of expert marketers and help us take our digital marketing to the next level.
SUMMARY
Advance the Credit Union's competitive position, consistent with its mission, within the markets served; responsible for growing and maintaining Advancial’s digital presence through creative strategic analysis utilizing all aspects of digital marketing, especially for the purposes of growing the brand and driving traffic to the company website to increase new account and membership growth.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned:
Manages Credit Union web sites including; advancial.org, moneymusketeers.org, onlinedinero.org and other microsites and landing pages. Uses a strong writing ability to develop new content for Credit Union websites and makes strategic improvements based on performance data, incorporating search engine optimization (SEO) strategy where possible. Leverages department resources for content generation where necessary. Partners with internal and external resources to prioritize and execute website enhancements. Manage and perform annual content reviews to ensure website content is accurate and compliant.
Manages website analytics and makes recommendations based on performance data provided, such as click-through rate (CTR), sales funnel performance, and behavior tracking. Manages campaign tracking using industry best practices. Utilizes tools available or recommends acquisition according to demonstrated use cases. Performs updates and coordinates enhancements of web content management system (CMS) with IT, Programming, and other internal and external resources.
Responsible for maintaining a working knowledge of computer equipment and software required including Microsoft Office Suite, Adobe Photoshop, Adobe Illustrator, and any other software required to complete job duties. Knowledge of or familiarity with HTML/CSS a plus, but not required.
Executes all ads on digital platforms including, but not limited to, Google Ads, Facebook Ads, Adroll, YouTube, Spotify, and any other digital channel.
Responsible for managing and growing the Credit Union’s presence on social media and all other digital platforms where applicable, including content strategy and scheduling.
Maintains thorough product knowledge of all Credit Union accounts, rates and services offered; maintains understanding of organization, bylaws, policies, operational procedures and applicable state and federal financial institution regulations.
Maintains a thorough knowledge and continued familiarity of additional products and services and associated third party Vendors for promotional and communications purposes, including but not limited to Advancial Rewards, Mylo, Advancial Investment Services, additional cuAnywhere services, and any other new products and services offered.
Maintains thorough knowledge of applicable federal and state regulations. Collaborates with other Marketing team members, Compliance, and/or legal counsel to develop disclosures in order to ensure compliance with Credit Union policies, vendor requirements, as well as federal and state regulations.
Manages designated projects to maintain schedules, resource allocation and deliverables. Locates, accesses, and engages internal and external resources as needed to support projects. Develops and distributes necessary communications regarding project objectives and deliverables internally and coordinates external messaging with Director of Marketing Communications.
Identifies and researches new technologies and trends for reaching new members and driving new business based on organizational Key Success Factors, Strategic Initiatives, and department goals. Makes recommendations to Director of Marketing Communications based on research.
Contributes to strategy, content creation and implementation of advertising campaigns, including social media, email, website, print, and any other applicable channel.
Manages the creation, development, production, and/or assembly of designated collateral materials. Coordinates and collects communications with internal stakeholders and subject matter experts as necessary.
Maintains a positive and caring atmosphere for members and employees consistent with the Credit Union's mission and philosophy.
Ensures positive relationships with the branches, internal departments and external partners.
Fosters a positive culture throughout the organization.
SUPERVISORY RESPONSIBILITIES
This job has no supervisory responsibility.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE
Bachelor's degree (B. A.) from four-year college or university; and five years related experience and/or training; or equivalent combination of education and experience.
LANGUAGE SKILLS
Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization.
MATHEMATICAL SKILLS
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
REASONING ABILITY
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee frequently is required to walk. The employee is occasionally required to stand. The employee must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.
TRAVEL REQUIREMENTS
The travel demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Travel requirements are minimal but may include traveling for additional training or seminars.
Out of state traveling is required on occasion.
The salary range for this position is $66,833 - $83,541/year, depending on experience, plus up to 8% incentives. #LI-TP1
Founded in 1937, Advancial is one of the oldest and largest credit unions in the country. We are an established and proactive full-service financial institution providing personal, convenient and advanced financial services to individuals and select group partners. Our mission is to create lasting value for our members through superior service, quality products, and innovative solutions.
At Advancial, we always strive to provide the best service and products to our members because we love what we do. We work together to build a culture that promotes a positive employee experience. We’ve been named a Best Company to Work for in Texas for nine consecutive years and a Best and Brightest Company to Work For nationally and locally because we’re serious about building fulfilling careers and not just day jobs.
We invite you to learn more about this position and what Advancial has to offer by completing our online application.
Advancial Federal Credit Union is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Equal Employment Opportunity Posters
Advancial Federal Credit Union participates in the Electronic Employment Verification process. Please click here for more information.
If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please complete the form below. If you’d like to view a copy of the company’s affirmative action plan, please complete this form.